If you own a local business that has a physical location which receives customers, then you will definitely need to learn more about local SEO. In many ways, local SEO is similar to traditional SEO, as you would be deploying methods and techniques that have an aim of improving your ranking on search engines like Google and Bing. However, local SEO targets primarily local searches, which are search queries done by people in your local area by people who are interested to buy something that your business may offer them.
There are various ways to improve your local SEO. You can try to do these by yourself, however many businesses have chosen instead to enlist the help of an experienced local seo agency in order to get better results. When doing local SEO, you will be primarily focusing on building a positive online presence for your business, as opposed to simply building links everywhere. Local SEO is all about citations, which are mentions of your business name, address and phone number online. You can build these citations by having your business added to a variety of online directories, review sites and by creating social media profiles for your company.
Having positive reviews from customers will also have a big impact on your local SEO. Search engines like Google will give a higher position to businesses that have proven to be legitimate by receiving a decent amount of positive ratings on Google + Local, but also on external review sites like Yelp. Therefore, it is very important that you encourage your customers to leave you reviews after they shop with you.